I wanted to create a place of surreal familiarity on the walls of The Snug, covered in graphic artwork and nostalgic ephemera. There’s a shared longing for warm nights in the pub with your favourite people, and I took this longing along for a cheeky ride. Snugs have a comforting feeling and you want to leave them covered in jokes and brightness and freshly made memories. It’s about fun and Irishness and the power to be found in having a laugh; stuff we missed during the pandemic.
Myself and Hen’s Teeth present THE SNUG: an immersive installation celebrating the beating heart of the iconic Irish pub, in partnership with Guinness.
From the beermats to the peanuts, I got to design the little pub of my dreams. Prints on the wall and memorabilia hanging about the place were all for sale, including hand-painted hurleys and polymer ashtrays.
In Ireland, The Snug is the ultimate representation of being together: cosying up to loved ones in about as intimate a place as possible sharing delicious, creamy pints, laughs, tears, memories, while crowded into the nook of your favourite pub, one that’s seen it all and has the memorabilia to prove it.
